Multi-year search ad deal covers 33 of Viacom’s sites and could expand to 140 more worldwide.

NEW YORK (Reuters) — Media conglomerate Viacom Inc. said Tuesday that it had chosen Yahoo Inc. to provide search advertising for 33 of its Internet sites in a major boost to Yahoo’s new Web ad system.

The system, dubbed Project Panama, was launched in early February and is seen as a key test of Yahoo’s ability to offer advertisers a competing technology to Web search leader Google Inc (down $1.71 to $466.50, Charts).

Viacom said the multiyear advertising partnership with Yahoo covers broadband sites for its MTV, VH1, Comedy Central and Nickelodeon networks and could expand to more than 140 additional sites worldwide.

Through its new system, Yahoo will provide search tools and serve up contextual advertising, which utilizes data on what a user is looking at online.

Yahoo spokeswoman Gaude Lydia Paez declined to comment on financial terms of the deal with Viacom.

“It is our typical revenue-sharing deal we use with most of our partners,” Paez said. “It is exclusive, and it is multiyear.”

Viacom last month sued Google and its video-sharing site YouTube for $1 billion for failing to protect its copyrighted entertainment from being placed online without authorization.

Shares of Viacom (down $0.30 to $40.70, Charts) edged lower on the New York Stock Exchange, while shares of Yahoo (up $0.32 to $31.96, Charts) rose nearly 1 percent on Nasdaq.

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So first of all, it’s not a beta anymore (see their announcment)!

They’ve added mobile site submit, ”Report Spam” button and other great
things.

Visit Site Explorer.

Remember Google Co-Op?

Here’s a response from Yahoo: Yahoo Alpha.

Alpha is a new beta product from Yahoo! that introduces the concept of Federated Search. With Alpha, you can search across many different search indices all on one page. Also, if you have a Yahoo! ID, you can log in to personalise your experience by moving the search sources around to suit you, or adding completely new ones of your own.

This offers a comprehensive search result that’s tailored and controlled by you, the searcher!

Yahoo! UK Panama ad platform migration already started.

It should be available to advertisers by the beginning of May, but my instinct says that advertisers will likely see it sooner than that, in mid to late April.

It’s Here!

That’s what they say in their web page. They’ve added nice features, reduced memory consumption by 40% and so on.

As you can see there’s a lot to take in with this release of Yahoo! Widgets. The best way to find out what’s new and exciting is to just go and download it. So, have at it!

Take a look at Minna Topics.

It’s a digg.com clone, voting buttons, user profiles just different graphics.

What are they thinking?

Well I was surfing via finances.yahoo.com and decided to compare two giants: Yahoo! and Google. Very interesting results.

Click to Enlarge

Click to Enlarge

While Yahoo! goes well with Panama, Google having some problems with YouTube.
If you would look to numbers it’s obvious that Google is in the lead, but that’s just interesting to watch how two giants fighting in stocks market.

Yahoo! and Google updated made a backlinks update.

Q: How do I check my backlinks count?
A: Use “link:yoursite.com” command. For example: link:www.gpf-design.com

We’re adding support for the Meta tag called ‘NOYDIR’ that will complement the ‘NOODP’ Meta tag, which we already support. If you’re unfamiliar, the ‘NOODP’ Meta tag is basically a way for webmasters to indicate that Open Directory Project (ODP) titles and abstracts will not be used in search results for their pages. While we continue to pull from various sources to provide the best title and abstract for a given page in search results, we realize that webmasters may still want the ability to exclude titles and abstracts from the Yahoo! Directory. So, as promised, we’re providing support for ‘NOYDIR’ which will recognize the following Meta tags on your pages.

For pages with this tag, we will not use Yahoo! Directory titles or abstracts for your URL in web search results. This will grant webmasters the ability to participate in the Yahoo! Directory Submit program and benefit from inclusion in the Yahoo! Directory, while maintaining control over URL titles and abstracts in search. This will not have any effect on the Yahoo! Directory Search experience, which will continue to use the Yahoo! Directory and title abstract information.

We are re-indexing content on the web to launch this change, and you should immediately begin to see the changes on Yahoo! US, Yahoo! Japan and Yahoo! Korea. (Other regions will roll-out in the future.) This will be accompanied by the usual ranking changes and page shuffling that is typical of weather updates.

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Check this out. Seems Google sells viagra now to get extra income. Kidding.